PL Interactive News

4 Innovation Killers to Avoid

Innovation is becoming increasingly important to creating business success online. If you've been focused on the bottom line for long, developing the skills to innovate might take a little practice. Here are 4 common innovation killers to avoid:

1. It's already been thought of
Carl Sagan once said, "If you want to bake an apple pie from scratch, you must first create the universe." It's almost guaranteed that a version of your idea has been at least thought of by someone else. So what? Innovation happens in the space between having a thought and making it real. That someone else has thought of your idea is not in itself a reason to discard it. If it were, the fashion industry would be out of business. More >>>

PL Interactive's CEO shares a perspective on interactive marketing's evolution

What impact does Web 2.0 have on interactive marketing? Pamela Lund writes about what happened before and after the dot-com bust and the evolution of interactive marketing from Web 1.0 until now in Interactive Marketing 2.0.