"It's great to have someone who understands the whole picture — both the back-end and the user-facing. We'll no doubt see an ongoing return from your efforts."
— Executive Director, NTLP, Inc.
PL Interactive Portfolio
Pamela Lund is founder and lead interactive marketing consultant for PL Interactive. She has provided strategic direction and implementation oversight for Web development projects since 1997. She holds a B.A. from UCLA and a master's degree from Harvard University. Interactive marketing strategy projects Pamela has worked on include:
Blue Shield of California
Provided online marketing strategy oversight and implementation, including search engine optimization, functional optimization, managing key performance indicators and prospect acquisition strategy.
Charles Schwab
Developed the strategy for an enterprise-wide technical and product integration and optimization plan for public site brokerage and bank offerings. Provided project oversight for search engine optimization, user-generated content and end-user experience. Led a successful search engine optimization plan, including syndicating content through RSS feeds, optimizing press releases and setting up analytics to measure ROI.
Charles & Helen Schwab Foundation
Created a comprehensive online content and technical implementation strategy for the Charles and Helen Schwab Foundation primary identity site. Authored the content management strategy, information architecture and back-end functional specifications that have resulted in engaging, fresh content and scalable functionality of the site. Developed a content-rich knowledge-sharing portal that is a well-regarded resource for grantees, policy-makers and the philanthropic community.
Wells Fargo
Directed product development cycle for an enterprise-wide personal finance consumer education portal. Set standard for delivery of high-quality content by providing skilled editorial review, refinement of technical and business requirements, clear summary presentations of the project to all lines of business, development of a comprehensive content strategy and successful management of project expectations. Developed effective multi-level editorial approval process to guarantee content meets all legal, business, compliance and trademark standards.
Oxford University Press , New Testament Language Project
Produced and implemented Web development strategy for public preview release of NTLP’s online reference work covering the academic study of New Testament language. Developed online content strategy for the creation of a curriculum authoring environment by creating user-friendly information architecture and design, planning development of interactive features such as streaming audio & video, creating content outlines, field test plan and wireframes. Successfully refined content offering by creating effective field tests to be lead by top scholars in New Testament studies at universities such as Harvard, Yale, Notre Dame and the University of Chicago.
NBC Internet
Defined the creative vision and led the content development process for NBC Internet's NBCI.com portal in News, Society, Politics, Education, Arts, Science, Reference and related verticals. Delivered return on investment of technical, financial and human resources by strategically integrating content from best-of-breed providers and managing partner relationships to meet mutual brand and marketing objectives. Ensured quality products were launched on schedule by producing detailed project charters, wireframes, functional specifications and requirement documents for content management and production.
Snap.com
Managed all aspects of Search & Directory content production for Snap.com, including Snap LiveDirectory. Ensured excellent end-user experience by setting clear internal and external editorial policy to evaluate and integrate content from international partner directories. Effectively monetized available inventory by collaborating with marketing, sales, technology and other NBCi properties to develop strategy to cross-promote traffic.
Topica
Managed the production of email discussion list directory and search engine. Developed intuitive information architecture and editorial policy for directory content. Improved workflow by writing specifications for developing applications that enhanced team productivity.
World Development Productions
Consulting producer for follow-up production to World Development Production’s award-winning documentary “Local Heroes, Global Change.” Organized online conferencing network and educated project partners about the uses and potential of digital media for distance collaboration.