PL Interactive Case Studies

Communicating your organization's value to your intended audience is what a website can do well, or not so well. Negotiating the distance from poorly to well involves several non-trivial tasks:

• Effectively attracting users to your site through search engine optimization

• Analyzing site traffic patterns and user behavior

• Understanding who your core audience is

• Targeting your site's content, products and services to that core audience.

Key to making the most of your website is knowing how to strategically negotiate this process and implement the right choices to contribute to your bottom line.

Select the case studies to the right to see how skilled interactive marketing strategist can help you meet your business goals.